From Confusion
to Clarity

People talking in a meeting

Moran helps higher education institutions document the full user journey from first engagement through every transition, to surface friction points understand root causes, and build a prioritized plan that improves how people learn, work, and engage across campus.

Find the Friction

You know your institution’s digital experience needs improvement. Students and staff are navigating friction that shouldn’t exist, and the root causes get deferred when enrollment pressures and other competing priorities take over.

Moran helps you build a fact-based picture of where the journey breaks down and why, so you can prioritize the right changes and make a compelling case to leadership for what needs to happen next.

How We Make It Happen

Improving the student and staff digital experience requires more than a system fix. Moran’s Journey Mapping service brings together the key stakeholders from across your institution to build a shared, fact-based picture of the journey, where friction lives, and how to address it.

Our Approach

  • Project Kickoff and Planning

    Refine scope, identify personas and use cases, and align stakeholders

  • Discovery

    Journey mapping workshops document goals, feelings, decisions, and friction points across specific personas and use cases

  • Gap Analysis and Solutioning

    Collaborative workshops with support, process, and system owners validate gaps and uncover root causes

  • Strategic Plan and Roadmap

    Prioritized, multi-phase roadmap tailored to your strategic goals, resources, and timeline

What We Deliver

  • Institution-wide view of the student journey across key personas and use cases

  • Prioritized findings identifying high-friction touchpoints and root causes

  • Actionable recommendations your leadership can present and defend

  • A tailored roadmap and playbook your team can build on independently

College campus in daytime

We work with higher ed.healthcare.research.government.

  • You have such a rockstar team on the SailPoint project. They are moving us along and it’s going great!

    Private University Chief Information Officer
  • Moran brought the strategic insight we needed to build an infrastructure roadmap that aligns perfectly with our academic and operational goals. The roadmap they developed with us has become a cornerstone of our IT planning and a key communication tool with campus leadership. Their collaborative approach helped us create a clear, actionable roadmap that guided our infrastructure investments for the last five years.

    Private University Vice President for IT, CIO & CISO
  • Moran provided an excellent overview reflecting the work both Moran’s and our team have driven together. The feedback from my team was genuinely positive, and we could not have gotten here without Moran’s guidance, expertise, project oversight, and openness to feedback. Moran delivered a thoughtful, well-structured roadmap that clearly ties together governance, lifecycle, data abstraction layer considerations, with a strong focus on keeping it actionable.

    Private University Chief Information Security Officer
  • Partnering with Moran was a turning point for our IT organization. They helped us uncover foundational areas for digital transformation, guided us in building a strategic roadmap to address long-standing challenges, and coached our team with clarity and purpose. Their support empowered us to make real progress toward becoming a more agile and service-oriented IT operation.

    Public Research University Chief Information Officer
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Expertise You Can Trust

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Contact Us

Tell us about your challenge, and we’ll work with you to design the right next step.