From Confusion
to Clarity

People talking in a meeting

Moran helps higher education institutions document the full user journey from first engagement through every transition, to surface friction points understand root causes, and build a prioritized plan that improves how people learn, work, and engage across campus.

Find the Friction

You know your institution’s digital experience needs improvement. Students and staff are navigating friction that shouldn’t exist, and the root causes get deferred when enrollment pressures and other competing priorities take over.

Moran helps you build a fact-based picture of where the journey breaks down and why, so you can prioritize the right changes and make a compelling case to leadership for what needs to happen next.

How We Make It Happen

Improving the student and staff digital experience requires more than a system fix. Moran’s Journey Mapping service brings together the key stakeholders from across your institution to build a shared, fact-based picture of the journey, where friction lives, and how to address it.

Our Approach

  • Project Kickoff and Planning

    Refine scope, identify personas and use cases, and align stakeholders

  • Discovery

    Journey mapping workshops document goals, feelings, decisions, and friction points across specific personas and use cases

  • Gap Analysis and Solutioning

    Collaborative workshops with support, process, and system owners validate gaps and uncover root causes

  • Strategic Plan and Roadmap

    Prioritized, multi-phase roadmap tailored to your strategic goals, resources, and timeline

What We Deliver

  • Institution-wide view of the student journey across key personas and use cases

  • Prioritized findings identifying high-friction touchpoints and root causes

  • Actionable recommendations your leadership can present and defend

  • A tailored roadmap and playbook your team can build on independently

College campus in daytime

We work with higher ed.healthcare.nonprofits.government.

  • Our IAM modernization was more than an upgrade — it was an archaeological dig. Looking at decades of scripts, directories, processes, and sparse documentation, Moran was our expert guide and architect, helping us excavate the past, decipher the complexity, and engineer a modern IAM solution.

    Private Liberal Arts College Senior Director of Cybersecurity
  • Moran worked side-by-side with our IT team, leading the effort to re-engineer and mature our identity management business processes and governance, and replace our campus identity management platform. This is our second successful major engagement with Moran. They are experts in the field, complete pros, and a trusted advisor to our executive leadership team and me.

    Public University Vice Chancellor, Information Technology Services
  • Without Moran, we would not have been able to synthesize the requirements of this complex project into its simplest components. Moran was able to add value quickly — assisting us in setting a strategic direction and ensuring successful implementation in our highly federated environment. Our students will benefit from a seamless experience to support their degree requirements!

    State University System Chief Information Officer
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Expertise You Can Trust

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Contact Us

Tell us about your challenge, and we’ll work with you to design the right next step.